In 2005 I consulted for a start-up that was owned by an entrepreneur who had a public relations back ground. I learned the value of good Public Relations (PR) and since then I have always consider it the next best form of advertising. I believe the best form of advertising is word of mouth.
Collaborative organizations understand the pros and cons of PR and how to use it effectively. PR if done correctly can be a game changer for an organization. PR can also backfire if not taken seriously and can have a negative impact on your image with prospects, customers and your industry. I recently read a blog post on bNet that outlined the 10 Breakthrough PR Techniques from a Master. The interview with Lou Hoffman, President and CEO of Hoffman Agency, provides an excellent set of techniques and examples of how to use PR to maximize its effectiveness.
Click here for the interview: http://blogs.bnet.com/ceo/?p=3620&tag=content;col2
What are your experiences, positive or negative, with PR?
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