Advertising does not build relationships, it only hopes to influence the moment and convert those few seconds into a buying decision for a product. Word of Mouth (WOM) is the best and most reliable method of promoting a product.
A Testimonial from one person to another brings with it a level of positive bias and a tested experience. These endorsements or referrals are provided from one trusted person or company to another. It is the trusted relationship that makes the recommendation more credible.
Word of Mouth (WOM) relationship building is growing rapidly due to wider use of social media applications (e.g. blogs, facebook, myspace, twitter). How can your company use a WOM approach to expand your loyal customer base? I am working with an organization that has some new and innovative ways to use this technology to help businesses grow – I will be writing more about this approach next month. To provide a little more introduction and background to WOM, I am offering you a FREE look at an e-book that is the first of a series on how to use digital applications to expand your presence in your market.
Click here for your FREE eBook access: http://wom10.com/Pages/business-tools-book
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