Marketing and sales are often used in the same sentence as though they were synonymous. This happens frequently enough that many organizations structure these functions into the same department and cost centers. Being combined in this manner is not a major issue for most organizations, as long as they understand the true functional differences between the two disciplines. Make no mistake; there is a significant difference between marketing and sales. Read more
Robert L. Nitschke
Mentor, Consultant, Author, Collaboration Authority;
Teaching Management and Leadership "how-to's" through a Nu-Collaboration (tm) mindset!